Citrix Systems Profile
Citrix Systems, Inc. (Citrix) operates as an enterprise software company.
Solutions and Services
The company offers digital workspace solutions and services that enable companies to deliver hybrid work by providing access to the systems and information employees need to do their work in the office, at home, or in the field. Its offerings enable organizations to improve business performance by harnessing technology to improve employee engagement and productivity.
Workspace
The Citrix Workspace platform supports remote and hybrid work environment with a range of features and functionalities that tie together the myriad of applications that reside within enterprises. Citrix Workspace provides access to employees, enabling them to do their work, improving employee engagement, and improving an enterprise’s security profile. Citrix Workspace delivers a workspace with single sign-on access to all the applications and content employees use in one unified platform. Citrix Workspace enables IT administrators to manage security threats in distributed, hybrid, multi-cloud and multi-device environments. Intelligent analytics and user behavior insights are derived to the enable security, management, orchestration, and automation of workspaces and application delivery.
Citrix Workspace comes with integrations with primarily-used business applications, including Salesforce, Workday, SAP Ariba and SAP Concur, ServiceNow, Microsoft Outlook and Google Workspace; and is compatible with identity and access management providers, including Okta, Ping, Radius, and GoogleID. Citrix Workspace could be delivered in public cloud infrastructure, on-premise, running in a customers’ datacenter, or in hybrid deployment models. Capabilities offered as part of the platform include the following:
Citrix Workspace: Delivers an experience that customizes and streamlines user workflows by enabling organizations to organize, guide and automate work, tasks and functions, and allows end users to perform actions across various applications directly within the Citrix Workspace.
Citrix Virtual Apps and Desktops: Gives employees the freedom to work anywhere on any device, while delivering Windows, Linux, Web and SaaS apps, and full virtual desktops. Services are available as a desktop-as-a-service solution running on a range of public cloud platforms, including Microsoft Azure and Google Cloud Platform (GCP) to a host of other deployment options, including hybrid, or on-premise.
Citrix Analytics for Security: Assesses the behavior of Citrix Virtual Apps and Desktops users and Citrix Workspace users and applies actions to protect sensitive corporate information. The aggregation and correlation of data across networks, virtualized applications and desktops, and content collaboration tools enables the generation of valuable insights and focused actions to address user security threats.
Citrix Analytics for Performance: Uses machine learning to quantify user experience, providing visibility and enabling capacity planning and proactive response to performance degradation.
Citrix Content Collaboration: Provides a cloud-based file sharing, digital transaction and storage solution built to give users enterprise-class data services across various corporate and personal devices.
Citrix Secure Workspace Access: Provides a solution to implement Zero Trust principles (i.e., required verification of all users whether inside or outside of a network), avoiding the gaps left from relying on assorted point solutions.
Citrix Secure Internet Access: Provides a solution that protects direct internet access for branch and remote workers using unsanctioned apps.
Collaborative Work Management: This is a work management platform that could be configured for various use cases to put teams in control of their digital workflows, enabling them to focus on the major work.
App Delivery and Security
The company’s App Delivery and Security products, which primarily include Citrix ADC, optimize the performance of application delivery and experience. Its App Delivery and Security products could be consumed via perpetual license or under pooled licensing agreements that give customers flexibility to consume in either a hardware form factor or as software, over the term of the agreement. The company offers on-premise, in-cloud and software-as-a-service (SaaS) deployment options.
Customer Success
The company offers support and services to help its customers and business partners get value, achieve their business outcomes, minimize risk, and keep their solutions running at peak performance, which include the following:
Customer Success Management (CSM): Available to various customers with a valid SaaS or subscription entitlement. The CSM team includes Customer Success Managers and Customer Success Engineers, guides business and technical outcomes. Through success planning, technical and onboarding guidance, and internal advocacy, the CSM team helps customers improve their implementation and maximize the value of their Citrix solutions.
Customer Success Services: Features a choice of tiered offerings combining technical support, product version upgrades, guidance, enablement, and proactive monitoring to help customers and partners realize their business goals and improve their Citrix investments. Additionally, customers might upgrade to receive personalized support from a team led by an assigned account manager.
Hardware Maintenance: Features a choice of tiered offerings, including technical support, software upgrades, and replacement of malfunctioning appliances to keep Citrix hardware running optimally. Major support services are available as add-ons.
Citrix Consulting: Guides the design and implementation of Citrix solutions, removing the barriers to business outcomes. The company’s in-house consultants bring technical focus with methodologies, tools and practices to improve adoption and improve security.
Product Training and Certification: Enables customers and partners to attain self-sufficiency and advance their career with training options to suit various learners and certifications to validate knowledge and skills.
Customers
The company’s customers are businesses of all sizes and include the largest enterprises and institutions in the world spanning every major industry vertical, including healthcare, financial services, technology, manufacturing, consumer, and government agencies. Its largest customers are often its longest tenured customers.
Technology Relationships
The company has various technology relationships in place to improve the delivery of hybrid work. These relationships include cross-licensing, original equipment manufacturer (OEM), resell, joint reference architectures, and other arrangements that result in integrated solutions that enable its customers to improve their information technology (IT) modernization and enable distributed work.
Microsoft: The company and Microsoft maintain a strategic partnership spanning product development, go-to-market initiatives and partner development, enabling its mutual customers’ secure, high-performance delivery of applications, desktops and data to their employees. Together, the company and Microsoft offer solutions and services that aid and improve the transition from on-premise IT infrastructure and practices to emerging hybrid-cloud and multi-cloud delivery models.
Together, the company and Microsoft enable an optimal flexible work experience. These joint solutions enable customers to simplify their transition to the cloud and are sold through direct sales teams, the Azure Marketplace and a community of channel partners.
Google: The company and Google Cloud are strategic partners. It offers user experience solutions for Citrix Workspace with GCP, Chrome Enterprise, and Google Workspace, as well as complementary App Delivery and Security. These solutions enable companies to deliver unified access to various apps employees needs and prefer to use on Google devices and operating systems.
Global System Integrators: The company continues to invest in partnerships with Global System Integrators who provide solutions and services that build on Citrix Workspace and Citrix App Delivery and Security solutions to improve employee experience and engagement, including Capgemini, Deloitte, DXC, Fujitsu, Hewlett Packard Enterprises, IBM and Wipro. These partnerships help the company’s customers develop digital workspace strategies that enable them to deliver a work experience across work channels and locations.
Citrix Ready Partner Program: The company also provides a way for its customers to locate compatible solutions and its channel partners to evaluate and deploy joint offerings through its Citrix Ready program. The Citrix Ready Partner Program is a technology partner program that helps software and hardware vendors of various types develop and integrate their products with Citrix technology. It includes partners, such as Amazon Web Services (AWS), Cisco, Google, and Microsoft, as well as various other technology companies. Hybrid work has opened a new set of security concerns that companies must address. To help them do it, the company expanded the Citrix Ready Workspace Security Program to include Zero Trust solutions from verified partners. This expansion allows companies to simplify the selection of vendors and utilize their existing investments to design a security framework that delivers Zero Trust outcomes.
Sales, Marketing and Services
The company markets and licenses its solutions through various channels worldwide, including selling through resellers, direct and over the Web. Its partner community includes various value-added resellers known as Citrix Solution Advisors, value-added distributors, system integrators (SIs), independent software vendors (ISVs), OEMs, and Citrix Service Providers (CSPs). Distribution channels are managed by the company’s worldwide sales and services organization. Partners receive training and certification opportunities to support its portfolio of solutions and services.
As the company’s customers shift workloads to the cloud, it is cultivating a global base of technology partners within its CSP program. Its CSP program provides subscription-based services in which the CSP partners host software services to their end users. The company’s CSP partners, including managed service providers, ISVs, Citrix Solution Advisors, hosting providers and telcos, among others, license certain of its offerings on a monthly consumption basis. With its software, these partners then create offerings of their own, including cloud-hosted applications and cloud-hosted desktops, which they manage for various customers, ranging from SMBs to enterprise IT. Besides supplying technology, the company engages in assisting these partners in developing their hosted businesses either within their respective data centers or utilizing public cloud infrastructure by supplying business and marketing assistance.
Online marketplaces, including Cloud Marketplaces and Cloud Service Brokers, have become a strategic channel for customers to streamline the discovery, acquisition, deployment, and operations of services enabling them to adapt to changing market conditions.
The company is present in three key cloud marketplaces, AWS, Azure and Google, which enable customers to deploy licenses acquired through various channels acquire new services and software, and expand as their needs grow. It provides both public and private options to drive customer and partner success.
Engagement with SIs and ISVs continues to be a major part of the company’s strategic roadmap within enterprise and government markets. Its integrator partnerships include organizations, such as DXC, Fujitsu, IBM, Wipro, and others, who all deliver consultancy or global offerings powered by Citrix solutions. The ISV program maintains a representation across targeted industry verticals, including healthcare, financial services and telecommunications. Members in the ISV program include Allscripts, Cerner Corporation, and Epic Systems Corporation.
The company’s corporate marketing organization provides an integrated global approach to sales and industry event support, digital and social marketing, sales enablement tools and collateral, advertising, direct mail, industry analyst relations and public relations coverage to market its solutions. Its efforts in marketing are focused on generating leads for its sales organization and its indirect channels to acquire net new accounts and expand its presence with existing customers, as well as building general brand awareness in the market. The company’s partner development organization supports its partners to improve their capabilities with Citrix solutions. Its customer sales organization consists of field-based sales engineers and corporate sales professionals who work directly with its major customers, and coordinate integration services provided by its partners.
The company's arrangements with the distributor consist of various non-exclusive, independently negotiated agreements with its respective subsidiaries, each of which covers various countries or regions.
Research and Development
The company incurred research and development expenses of $581.6 million in 2021.
Intellectual Property
The company is awarded various domestic and foreign patents and has various pending patent applications in the United States and foreign countries. It has established proprietary trademark rights in markets across the globe, and owns hundreds of the U.S. and foreign trademark registrations and pending registration applications for marks consisted of or incorporating the Citrix name.
Competition
Workspace: The company’s primary competitors for various components of and services delivered through its Workspace offering include VMware, Okta, Box, Dropbox, AWS, Nutanix, Ivanti, Asana, Atlassian, Monday.com, Adobe, Smartsheet, Google Cloud and Microsoft.
App Delivery and Security: The company’s hardware products compete in traditional data-center-deployed application environments against other established competitors, including F5 Networks, Radware, A10 Networks, and Cisco.
History
Citrix Systems, Inc., a Delaware corporation, was founded in 1989. The company was incorporated in 1989.
