Asia Broadband Profile
Asia Broadband, Inc. designs and provides Internet and classroom based education services. The company currently provides four different programs, three of which are focused on teaching English in the People's Republic of China. The other program is focused on providing basic knowledge in international business and teaching the English language.
The company has one subsidiary, Shanghai Broadband Network, Inc., which operates under the name Shanghai Zhong Kuan Xin Xi Wang Luo You Xian Gong Si.
The company designs and provides educational programs delivered in a variety of ways; in a purely online format through the computer and/or over the Internet; as blended learning programs with a portion of the program taught in a training centre and a portion delivered on a computer or over the Internet (which the student can complete at the training centre or at home); and in a classroom campus setting which combines traditional classroom sessions with onsite workshops where a portion of the program is delivered on a computer in the onsite workshop.
The company's educational programs are grouped under the IE21 brand name. The programs currently include: E-Ya Kids English; Fudan New English; Fudan International Business Diploma and GE300 Government English Learning Program.
E-Ya Kids English
E-Ya Kids English program is designed to strengthen the English preschool and primary school curriculum by providing pedagogic and entertainment based interactive multi media content that inspires young children to study and learn English. The company's E-Ya Kids English program assists in motivating students while supporting and strengthening the teacher's knowledge.
E-Ya Kids English program includes 103 multimedia activities. Activities are divided in 14 theme based units with 5 to 6 training activities in each unit. In addition to the theme based units the product includes game based learning activities, such as memory and crossword games, stories with short cartoon movies, word learning activities and test activities.
This program is a computer and classroom based learning program designed to teach English to children aged 5 to 12. The children work with this interactive software program to learn English in a classroom setting while being guided by their teachers. Paper manuals are provided for both the students and the teachers.
Fudan New English
The Company's Fudan New English program was launched in November 2003. Originated by Q Group Plc., its program is based on the Quartet Chinese English Online product, an integrated English as a second language (ESL) learning system including student textbook, teacher's guide and multimedia learning materials. A key feature of this program is its integration of traditional classroom teaching methods with computer and/or Internet educational content and teaching.
The program was developed through a partnership between the company, Shanghai Online Education Center of Shanghai Telecom and the Fudan University School of Network Education. The program is marketed under the Fudan New English brand name. Upon completion of the program, the Fudan University issues a certificate entitled the Fudan New English Certificate.
This program contains approximately 750 hours of interactive and multimedia self-learning software, 64 units of intensive online teaching video lectures, e-magazines and interactive classrooms that can be delivered to students in a classroom setting, over the Internet or across private networks. The content is divided into a wide variety of subject matter, including social communications skills, business customs, geography, history, travel. There are four modules in this program.
The program is being delivered in three different formats as follows: blended learning program combining classroom based teaching sessions at the affiliated training centers with online learning through the IE21 Website; multiple Internet accounts to group users, such as schools, business and the government licensed are on a per student per course basis; and complete online program through the IE21 Website.
For the program, the company provides the classroom materials including student textbooks, teacher's guides and the software program.
Fudan International Business Diploma
The company's Fudan International Business Diploma program is focussed on providing basic knowledge in international business and teaching the English language. The test pilot of this program was launched as a purely classroom based bilingual course in 2003. Translation of the program into Chinese and independent Chinese content development was carried out by top level linguistic professionals from Fudan University. Course material was developed by the Open Learning Foundation. The program is accredited by the Fudan University and the Open Learning Foundation. Upon successful completion, students receive a certificate from the Fudan University.
The program offers English-Chinese bilingual teaching of international business, including an introduction to western business theory and practice, practical business skills, basic marketing, international business strategy, principals of human resource management and international business decision analysis.
GE 300 Government English Learning Program
The program contains simple content of 300 English sentences which was developed in partnership with the central Shanghai Government's personnel bureau which has introduced mandatory English testing for all 40,000 government employees located in Shanghai. The program has been recently approved for use in the general public market and modeled into other cities. This is an online/offline program and the company is currently in the process of expanding the capabilities of this program with plans to expand this program so that other government entitles will have access to the program.
The company and the Shanghai General Foreign Testing Office jointly established this hybrid offline/online program, which was designed to meet growing demand for basic English training for employees of the Shanghai Municipal Government. The Shanghai Municipal Government requires that its employees enroll and successfully pass the GE 300 Test set by the Shanghai General Foreign Testing Office in order to obtain their certificate allowing employment.
Target Markets
The company's target customers and sales channel partners for its educational programs are universities, colleges, schools, school districts, government and businesses.
History
The company was incorporated in 1996 under the laws of the state of Nevada under the name of Gemini Marketing, Inc. In 1999 the company changed its name from Gemini Marketing, Inc. to Merendon International, Inc. In 2000 the company again changed its name from Merendon International, Inc. to China Broadband Network, Inc. and in December 2000 changed its name from China Broadband Network, Inc. to Asia Broadband, Inc.
