AppSoft Technologies Profile
AppSoft Technologies, Inc. develops, publishes, and markets mobile software applications for smartphones and tablet devices (Apps).
The company generates revenue from sales, or downloads, of its Apps and from advertisements published on its ad supported game titles. The company owns but have not published, a portfolio comprising over 200 Apps titles, including games designed to appeal to a broad cross section of consumers. Consumers download the company’s Apps through the Apple App Store, a direct-to-consumer digital storefront.
The company offers some of its game titles in both a free advertisement-supported version and a paid version that does not display ads. During 2022, the company focused development efforts on its esports segments, which include e-gaming platforms and a digital publication titled Esportsreporter, a news channel covering esports and professional gaming. In 2022, the company launched a video game incubator, Gamerfy.com, through which it intends to identify develop and commercialize new games.
App Portfolio
The company’s Apps portfolio includes approximately 200 products, that have been decommissioned. Apps the company explores for future development, comprises game titles that are designed to appeal to a variety of age groups ranging from younger teens to adults. When its games are published on the app stores, the company offers some of its games in both a free advertisement-supported version.
The markets for the company’s products are characterized by rapid technological change, particularly in the technical capabilities of mobile phones and tablets, and changing end-user preferences. Therefore, the company may be required to continuously invest capital to innovate and publish new games, regularly update its games, and modify existing games for distribution on evolving platforms.
App Development
The company seeks to develop and acquire new Apps to supplement its existing portfolio. The company may engage developers to create games for it or acquire titles and concepts directly from independent developers. The company is seeking to develop a pipeline of independent game designers, developers and programmers who provide it with new ideas and titles to publish.
The company develops and publishes free-to-play games. Free-to-play games are games that a player can download and play for free, but which allow players to access a variety of additional content and features for a fee, through in-app purchases utilizing virtual currency they may be purchased through digital storefronts, and to engage with various advertisements and offers that generate revenues for it.
In 2022, the company launched a video game incubator, Gamerfy.com, which will seek to acquire and commercialize the next generation of game titles with particular focus on community play, the Metaverse, a virtual reality world where users can interact, game and experience things as they would in the real world; and non-fungible tokens, or NFT’s, each of which would allow it to sell into rapidly growing market segments.
The company’s panel of experienced gamers will select from many possible titles presented to it through its Gamerfy site to select the most appealing and exciting games. In addition, the company may seek to acquire franchises around which it develops games.
Esports Platform
The company offers an Esports/E-gaming platform which it refers to as Esportsreporter.com. Esportsreporter.com is a news channel for a broad spectrum of esports and gaming. The site publishes the most relevant breaking news for esports and gaming, including coverage of industry trends and guides on the business of esports and gaming for investors and aspiring esports and gaming professionals. The site covers the most important news in esports on a daily basis while also diving deeper with coverage of events with live reporters, as well as conducting face to face and virtual interviews with professional players.
In addition to becoming a leading source of esports news, Esportsreporter.com has its own editorial and digital content creation team that will continue to publish original content covering the latest trends from the eSports and gaming industry. The company’s platform is quickly becoming one of the highest trafficking eSports news sites, with a heavy and popular presence in the gaming and eSports communities via content both article and video, and social media, on its way toward becoming a major broadcaster of eSports tournaments and gaming events, with its own large in-house family of avid content creators.
The content the company creates includes recording clips of tournaments for montages, similar to highlights of a major sports game. Recording clips of professional streamers for montages, a very popular genre of content that YouTube and Netflix are offering as their own channels, which it hopes to emulate in the near future. The company records videos of its own staff explaining latest game patches, eSport team news/drama, new game trailers, new game features and convert personal streams into montages for the site and channel.
The Esports ecosystem is made up of both software and hardware companies developing technologies that enable video games to be played on computers/consoles by professional gamers. Such technologies include broadcasting and streaming services, marketing for competitive gaming, communication & social tools, game developers and publishers and professional grade gaming hardware. Non-technical areas include events and tournaments, organizations and teams.
The company is building a following on digital media and expect to monetize the site and its audience utilizing an array of proven techniques, including generating revenue from sales, sponsorships, merchandise, and advertiser supported content.
Sales, Marketing and Distribution
The company markets, sells and distributes its games Apps exclusively through Apple’s App Store, a global direct-to-consumer digital storefront. From time to time, the company may also sell development services to other business for products they will take to market. The company expects to develop its new Apps for both Apple and Android devices. The company will seek to offer its products through Google Play as its development efforts warrant.
The company holds with its games but when published, it expects to generate revenue from downloads of its paid Apps and from advertisements published on its ad supported game titles. The company has entered into an agreement with Apple that governs its relationship as a developer/ distributor on its storefront. The company is party to two agreements with Apple, one that relates to App sales and one that covers net revenues generated from in-App advertising, for which it pays Apple a fee equal to 30% of net advertising revenues. The agreement provides that the company will continue to own all rights to its Apps, subject to a license it grants to each party to market and promote its products and further define permissible and prohibited activities of the parties.
The company had marketed its legal titles through Google Play and may seek to re-engage with Google’s storefront in the future as it develops new games and Apps for Android devices. The company may partner with other App publishers to develop and market new titles. The company employs advanced analytics, a means of analyzing data it collects about users of its Apps, to develop and publish more appealing titles and features in its games.
The company’s ability to market its Apps successfully on direct-to-consumer digital storefronts depends on a number of factors, including its ability to build relationships with storefront owners and educate them about its title roadmap so that they feature or otherwise prominently place them within the storefront. The company also expects to undertake a number of marketing initiatives designed to attract consumers to download its Apps, including using social networking websites, such as Facebook and Twitter, focused directly at the target users of its Apps; paying third parties to advertise or incentivize consumers to download its Apps through offers or recommendations; using push notifications to alert existing and prospective users of updates to its Apps and new product offerings; cross-promoting its Apps through banner advertisements in its other Apps, as well as advertising its Apps in its competitors’ product offerings; and undertaking outreach efforts with video game websites and related media outlets, such as providing reviewers with access to its games prior to launch.
Competition
With respect to its game Apps, the company competes with a continually increasing number of public and well-funded private companies, including Supercell, Niantic Tencent, NetEase, Machine Zone and many others.
Regulation
The company is an emerging growth company as defined in Section 2(a)(19) of the Securities Act, as modified by the Jumpstart Our Business Startups Act of 2012 (the JOBS Act). As such, the company is eligible to take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not emerging growth companies, including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of 2002 (the Sarbanes-Oxley Act), reduced disclosure obligations regarding executive compensation in its periodic reports and proxy statements, and exemptions from the requirements of holding a non-binding advisory vote on executive compensation and stockholder approval of any golden parachute payments not previously approved. The company qualifies as a smaller reporting company under Rule 12b-2 of the Exchange Act, which is defined as a company with a public equity float of less than $75 million.
History
AppSoft Technologies, Inc. was founded under the laws of the state of Nevada in 2015. The company was incorporated in 2015.
