Ballarpur Industries Profile
Ballarpur Industries Limited operates as a writing and printing paper manufacturer.
The company operates through two separate blocks, one under the standalone entity BILT, and the other under its stepdown subsidiary Bilt Paper.
BILT: Under the standalone entity, BILT, the businesses target the industrial and FMCG markets and include speciality paper business operating from the Shree Gopal facility in Haryana, rayon grade pulp business operating from Kamalapuram in Telangana, and tissue paper business operated through its subsidiary, Premier Tissues (India) Limited.
Bilt Paper: The other block of businesses comes under Bilt Paper BV, which focuses on the woodfree printing and writing paper, coated and uncoated. This is the company’s primary business portfolio. The focus is on the commercial printing business (both reel and sheet) and the desktop printing business through copier paper. There is also the production of bio-degradable packaging. Bilt Paper B.V. operates through its step down subsidiary, BILT Graphic Paper Products Limited (BGPPL), which is an asset heavy entity, and has four plants in India, including Ballarpur, Bhigwan and Ashti (all in Maharashtra) and Sewa (Orissa). Through this structure, BILT addresses various portfolio, including writing and printing paper–India, specialty paper, tissue paper, and rayon grade Pulp. The company’s writing and printing paper business could be divided into four categories: coated wood-free, uncoated wood-free, copier paper and creamwove.
Coated Wood-Free: BILT operates through a multi-format distribution network.
Uncoated Wood-Free: BILT’S major brands in this segment include Magna and Wisdom Print, which are used for the notebook and publishing segment; Sunshine Super Printing Paper, which is used for offset printing and Three Aces Natural Shade Deluxe, which is used for commercial printing.
Copier Paper: BILT’s four major brands in the this market include Power, Image Copier, Ten on Ten and BILT Matrix.
Creamwove: This is a high volume, low value segment. In volume terms, it is by far the major segment in India.
Markets
In its core market, India, the company has a multi-tiered distribution network with a mix of exclusive and multi-brand distributors. In addition, the company has a market presence in the majority of countries across the Middle East, Africa, Europe and South America.
History
The company was incorporated in 1945 as Ballarpur Paper and Straw Board Mills Limited and changed its name to Ballarpur Industries Limited in 1975.
