The Castle Group Profile
The Castle Group, Inc., through its subsidiaries, manages luxury and mid-range resort condominiums and hotels on all of the major islands within the state of Hawaii, and a property located in New Zealand.
Principal Products or Services and Their Markets
The company is a full service hospitality and hotel management company that provides full management services for hotels and condominium resorts.
The company provides various types of services to property owners, including hotel and resort management and operations, including staffing; reservations staffing and operations; advertising, sales and marketing; and accounting. The company’s revenues are derived primarily from the rental and management of hotel rooms and condominium accommodations along with food and beverage sales.
Marketing
The company has made investments in three of the properties that it manages, as the company owns the lobby and food and beverage areas in its New Zealand property, have a minority interest in a property in Hawaii, and a commercial unit, which includes the front desk for another property that the company manages in Hawaii.
Sales, advertising and marketing is handled by the company’s centralized sales staff and is done through various distribution channels, including direct Internet sales, wholesalers, online and traditional travel agencies, corporate and frequent traveler accounts, and group tour operators. The company also manages and operates an interactive Website (www.Castleresorts.com) for customers to view information about the properties that the company manages and makes reservations at the properties that it represents.
The company supports its online presence with a full service, reservation call center that provides a range of services from tour reservation processing and rooms control, to handling group bookings. Its reservation center electronically connects resort property inventory and rates to the four major global distribution systems and major online travel agencies, including vacation rental sites, such as Air Bnb and Homeaway. This connectivity displays rates and inventory of the company’s properties to approximately 500,000 travel agents worldwide, as well as providing Internet connectivity to approximately 1,200 travel Websites worldwide.
Diversity
The company has a portfolio of properties located in desired island resort destinations in the Pacific Region. The company represents hotels, resort condominiums, luxury villas and lodging accommodations throughout Hawaii and in New Zealand.
In Hawaii, the company represents properties on the five major Hawaiian Islands of Oahu, Maui, Kauai, Molokai and Hawaii, allowing its customers the option to island-hop, which provides the company with cross-selling advantages.
The company offers a range of accommodations at various price points from private villas, full-service hotels, oceanfront resort condominiums, to modestly priced hotels with approximately 286 guest rooms. The company’s collection of all-suite condominium resorts, hotels, villas, lodges and vacation rentals allows customers to select the best accommodation to suit their individual style and budget.
Growth Strategy
As part of the company’s strategy to secure long term, multi-year management contracts, the company has found it advantageous to purchase or lease selected real property within a resort or condominium project.
History
The Castle Group, Inc. was incorporated in Utah in 1981.
