Eastern Asteria Profile
Eastern Asteria, Inc. provides Web development, design, Web casting, Internet solutions and e-commerce. The company also engages in the sale of gemstone material and finished jewelry at its Internet Website, www.thegemstore.com, and through its one Retail Merchandising Unit located in Manhattan, New York.
Principal Products/Services/Distribution Methods and Markets
Web Development, Multimedia and Internet Services
The company’s Web Development, Multimedia and Internet services include:
Winmax Media:
Winmax Media, the company’s Web development subsidiary, focuses on building multimedia products. Winmax Media's Web casting unit, Bnettv.com, is a full service video production streaming company that produces both client-commissioned and in-house video and multimedia. Winmax Media's services include Web and graphic design, programming (coldfusion, actionscript, javascript, php, vb, sql, html, xml, shell script, and various other dynamic computer languages), production and editing of corporate videos, production of commercials for the Internet, live video streaming, CD production, and corporate brochures. The company has also developed and provides a series of re-usable objects in Java to provide functionality to small and medium-sized corporate Intranets. These services include scheduling, contact, project, time sheet, billing, file sharing, and administrative modules.
Winmax Internet Solutions
Winmax Internet Solutions is the company’s Information Technology subsidiary that manages data center operations, including: Internet Web hosting of in-house and client domains; Monitoring security and technical operations; Provision of virtual servers for offsite security; and Provision of networking and application support to both internal and external clients.
In addition, Winmax Internet Solutions provides business-to-business extranet services. Extranet is a closed system that runs over the Internet that has password protection to prevent data/information from being viewed by the general public. Through this subsidiary, the company allows its customers to off-load technical services and maintain worldwide access to their proprietary information so they may focus on their core business. Winmax Internet Solutions also develops and maintains accounting and inventory programs for each of its subsidiaries and divisions.
TheGemstore and the Gemstore.com
The company also engages in the Internet marketing and retailing of gemstones, jewelry and accessories. The company has one Retail Merchandising Unit which is operational in New York.
The company’s other gemstone related business include development of its Website located at www.thegemstore.com through which it sells its finished jewelry products as well as retail outlets; and its wholly owned subsidiary, Global Gemstone and Jewelry, Inc. which creates the company’s custom-made jewelry in Chang Mai, Thailand. The finished product is made available through the company’s Website, private parties, and its one Retail Merchandising Unit.
Customers
The company’s multi media services and Internet solutions have a potential for a range of customers, which consist primarily of emerging growth companies. For the year ended December 31, 2005, the company’s major customer included Immtech Pharmaceuticals, Inc.
Geographic Markets
Web Development/Internet Services: The company's Web development and Internet services are offered in Asia, Europe and throughout North America, including the United States, and Canada.
Gemstone Services: These services would be offered throughout the world by Internet, through direct contact with buyers, and through the company’s retail outlet located in New York.
Subsidiaries
The company's wholly owned subsidiaries include Winmax Media, Inc., a Florida Corporation, which provides Internet and media services to various clients; The Gemstore of New York, Inc., a New York corporation, which holds the lease to the retail store in Manhattan, New York; The Gemstore.com, Inc., a Florida Corporation, which holds the Universal Resource Locator (URL), www.thegemstore.com; bnettv, Inc. a New York corporation, which provides video streaming services to various clients; bnettv.com, Inc, an Alberta corporation, which provides video streaming services to various clients; The Gemstore, Inc., an Alberta corporation, which facilitates the e-commerce transactions for the Gemstore; Winmax media, Inc., an Alberta corporation, which provides Internet and media services to various clients; and The Gemstore Group, Inc. an Alberta corporation, which provides services for the company’s Canadian operations.
In 2006, the company effected the incorporation of Sapphire Media, LLC (Sapphire Media) in Florida as its wholly owned subsidiary to provide consulting and investor relations services to small and medium sized companies.
In July 2006, the company formed a new subsidiary, GoLemur! Inc. to provide end users with a multiple access portal to stream video and post pictures, as well as store, manage and distribute files to friends and associates.
History
The company was incorporated in 1996. It was formerly known as Winmax Trading Group, Inc. and changed its name to Eastern Asteria, Inc. in 2010.
