Farmhouse, Inc Profile
Farmhouse, Inc. operates a platform for regulated cannabis industry.
The company’s divisions provide solutions that leverage its trusted brand and facilitate valuable connections across the cannabis industry. The company connects the industry through multiple divisions, including the @420 brand and @420 Twitter, and the WeedClub Platform. The company’s @420 brand and @420 Twitter serve as trusted, influential properties that enable the company to connect, promote and advocate for the industry. The company will continue to serve as a leading cannabis connection platform and branch its well-known brand into the budding web3 and metaverse.
The company began exploring potential acquisitions of cannabis companies to expand its physical footprint in the industry. Acquisitions would improve the company’s ability to leverage its WeedClub Platform and its @420 Twitter handle to connect with consumers.
The company launched a Non-Fungible Token (NFT) division dedicated to connecting the metaverse with cannabis brands. As a leader in technology, the company established this division to bring NFTs to cannabis brands to create a symbiotic relationship between two fast-growing industries. The company’s NFT division explores how cannabis brands can connect with the metaverse through NFTs. It is a natural expansion of the company’s brand and bridges the gap between physical cannabis brands and digital assets. The company’s NFT division is investigating initiatives from creating NFTs with artists, launching an NFT project, and developing NFT IP licensing opportunities with cannabis brands.
Divisions
Each division solves a unique problem within an industry navigating state-by-state regulations and an uncertain federal regulatory landscape. This environment has created a fragmented cannabis market that emphasizes the importance of a trusted facilitator to make value-added connections across the supply chain in the company’s industry.
@420: The company’s consumer-facing brand and Twitter handle (with over 100,000 followers) serve as an influential brand that connects it with the greater public. The company’s Twitter handle enables the NFT division to forge valuable connections in the space and work with established projects.
WeedClub: Weedclub is one of the first social networks for cannabis professionals with over 5,000 members, generating thousands of valuable connections. WeedClub is an established presence in the cannabis industry that people trust to make valuable connections. As the company continues to expand its operations, WeedClub members benefit immensely from the added potential connections.
Web3 division (Vault): The company’s newest division that connects cannabis brands with licensing opportunities with influential digital collectible holders and communities to develop new brands that appeal to digitally-native consumers.
Current and Future Plan of Operations
As the company transitioned its online, the company started researching and participating in this behavioral shift. Many established brands attempted to enter this space, but few understood the collaborative, accretive culture and failed to gain traction within the community. The company positioned its web3 division to leverage its core competencies to drive value for the digital collectible community and its shareholders.
The company’s web3 (Vault) division connects cannabis companies to intellectual property (IP) licensing opportunities from digital collectible holders to launch digitally-native cannabis brands. Since the company’s launch of its Vault division in December 2021, the company has developed relationships with six digital collectible holders to seed its IP vault with over 25 blue-chip brands. These brands include Bored Ape Yacht Club, Mutant Ape Yacht Club, Bored Ape Kennel Club, CryptoPunks, CrypToadz, Doodles, Meebits, and Gutter Cat Gang.
The company’s most notable licensed IP is Mutant Ape Yacht Club #30000, ‘Mega Robot’, one of twelve Mega Mutants, the rarest NFTs in the Bored Ape Yacht Club (BAYC) universe.
In July 2022, the company launched its first cannabis activation with Oro Blanco (BAYC #2186) and Urbana to debut a branded cannabis strain across three retail stores in San Francisco. The initial results generated encouraging monthly and quarterly sell-through rates and sales which informed the company’s decision to further build out its Vault division.
In order to understand web3 culture and the overall market, the company developed an advisory board of web3-native experts. The company’s advisory board helps guide its strategy and decision-making across social media, community, art and branding, and product development. Each advisor has built a personal brand and is well-known across the community.
In August 2022, the company began developing the concept for a Mega Robot cannabis line with Bronx Extracts. This brand builds on the company’s key learnings from the Oro Blanco launch which highlighted the need for standout packaging paired with curated cannabis. This collaboration pairs the premium IP of Mega Robot with premium cannabis sourced and developed by Bronx Extracts to create a brand that appeals to everyday consumers.
The Mega Robot x Bronx Extracts cannabis line is set to launch in 1H23 in California. The brand will demonstrate the power of the company’s cannabis network combined with its advisory board to launch a brand that appeals to all consumers, including digitally-native ones.
Customers
A significant portion of the company’s targeted customer base will be consisted of cannabis producers, retailers, consultants and supply chain professionals. The company has over 110,000 cannabis industry participants in its network. This includes over 100,000 followers across social media accounts (Twitter, Instagram, LinkedIn and Facebook), over 10,000 total registrants for live events and over 5,000 members on the WeedClub Platform.
Product Development Strategy
The company’s product development strategy contemplates running parallel development tracks to simultaneously grow the WeedClub Platform and develop potential software and technology that addresses the needs of WeedClub members and the overall cannabis industry. The continued growth of the WeedClub Platform will increase the company’s potential customer base and allow it to replicate the same success seen at the start of WeedClub. By speaking with WeedClub members to discuss their current and future problems and needs, the company will be able to develop solutions that address actual market needs with a present pool of potential early adopters. Platform growth at WeedClub will increase the company’s ability to test software and possible blockchain solutions, and to rapidly iterate on product development to effectively discover product market fit.
Marketing
The company intends to implement marketing programs typical for end-user technology consumers, such as print, media, social networking, search engine optimization, as well as direct sales calls to specific clients and channel marketing within its existing social network in accordance with applicable law. The company’s primary marketing program will consist of media, networking, live events, partnerships, search engine optimization, and direct sales calls to existing members.
Competition
LinkedIn, AngelList, WomenGrow and MJBizCon are competitors. LinkedIn competes on the same networking, news and advertising platforms as found in WeedClub. WomenGrow and MJBizCon both offer cannabis specific events that compete with the WeedClub @420 pitch. Each of these competitors compete on a specific part of WeedClub, but do not function as a hub like the WeedClub Platform does.
Domain Names
The company owns a very effective and highly visible Twitter social media handle, @420. It also owns the following domain names, such as coastweed.com, coldsunlight.com, dewby.com, duby.org, extract.com, farmhouse.tv, flexscanner.com, gettingbaked.com, greatpot.com, herbdate.com, herbmatch.com, ifarmhouse.com, jahtube.com, localbud.com, potsoda.com, rosinedibles.com, seed2.com, seed2.sale, sfbud.com, sfpot.com,·superstrains.com, tracelogic.com, valuepot.com, valueweed.com, vaporsystem.com, vapory.com, weed.club, weedclub.co, weedclub.com, weedclub.shop, weedclub.site, weedclub.tv, weedclubinc.com, weedclubselect.com, and weeddate.com.
Trademarks
The company owns various registered trademarks, such as WeedClub (86367462 and 5173923), Friends in High Places (86367469 and 4820867), Leaf/WC Outline (86367473 and 4869207), Two-Tone Green Leaf/WC (86367482 and 4869208), WeedClub Select (87344382 and 5845956), WeedClub Select Logo (87344392 and 5776034), and @420 (87519273 and 5964389).
