GHST World Profile
GHST World Inc. engages in the marketing and sale of technologically enhanced sports equipment and the acquisition and development of related intellectual property.
The company owns GHST ART WORLD Inc., a Florida corporation (Ghost Art), whose principal assets consisted of 119 art paintings and reproductions. The company plans to market and sell this product to athletes, sports teams, organizations and leagues, with an initial focus on professional and amateur soccer (football) teams and leagues, both within the U.S. and abroad.
In 2018, the company acquired the rights to the 2015 Italian patent and underlying concept for the Smart Shin Guard. The company has been issued a U.S. patent (Patent No. US 10,695,651 B2; Protection Device for Carrying Out Sports Activities Usable in Data Analysis and Monitoring System, and Relative System and Method for Processing and Calculating the Sent Data) for the Smart Shin Guard and has patent applications pending in Canada, Australia, Hong Kong and the European Union (36 countries), as well as for an international patent.
The company has completed the Beta testing of the functionality of the Smart Shin Guard is in the industrial development phase, which involves a focus on further development of the electronic component (including miniaturization and a proper arrangement), having the software for data collection and transmission and adding artificial intelligence to assist with precision and repeatability.
In January 2021, the company entered into an agreement with a third party electronic device development and manufacturing firm providing for the development of an artificial intelligence software component for its Smart Shin Guard.
In February 2021, the company entered into an agreement with another independent contractor for the development of mobile and website applications to be used in conjunction with the Smart Shin Guard and the information and analysis it provides.
The Smart Shin Guard is a shin guard, which is a form of protective equipment placed on the front portion of the lower leg while playing soccer and similar sports, combined with the company’s data collection and analysis technology that monitors players’ individual and collective physical and performance-based metrics and transmits this information to a separate module in real-time. Examples of the information the Smart Shin Guard can collect and analyze for users is covered distance, acceleration, kicking force, collision impact, positioning, directional movement, and performance alerts.
Product Development
The company has completed the Beta testing of the functionality of the Smart Shin Guard is in the industrial development phase, which involves a focus on further development of the electronic component (including miniaturization and a proper arrangement), having the software for data collection and transmission and adding artificial intelligence to assist with precision and repeatability.
In January 2021, the company entered into an agreement with a third party electronic device development and manufacturing firm providing for the development of an artificial intelligence software component for its Smart Shin Guard.
In February 2021, the company entered into an agreement with another independent contractor for the development of mobile and website applications to be used in conjunction with the Smart Shin Guard and the information and analysis it provides. The agreement contemplates the development of necessary features for these applications, including data transmission and display, user interfacing and notifications.
Applications and Uses
The company plans to sell two versions of the Smart Shin Guard, which will vary in terms of sophistication of features offered and target demographics of users:
Consumer Kit
The company expects for the development of the consumer kit, including the corresponding smart phone application, to be completed before the more advanced professional kit.
Professional Kit
The professional kit is designed for and will be marketed primarily toward professional athletes and teams.
Smart Phone Application
The company is in the process of developing a smart phone application (phone app) for use by customers using the Smart Shin Guard. The phone app will function by receiving and displaying data collected and processed by the Smart Shin Guard. The company has developed a prototype of the phone app for the consumer kit, and development for the professional kit, as well as additional continued efforts to improve the application generally, remain ongoing.
Other Subsidiaries
Ghost Art World Inc. (Ghost Art)
Ghost Art is the company’s wholly-owned subsidiary which it acquired on June 29, 2019 together with its portfolio of 119 art paintings and reproductions as its principal assets. The company is developing a virtual artist incubator and art trading platform and network to assist emerging artists increase their visibility and locate and procure sales of their artwork to consumers.
IoTT World, Inc.
IoTT World Inc. (IoTT), which is an acronym for Internet of Things Tech, is the company’s wholly-owned subsidiary, which focuses on the research and development of technology and products designed to connect common household and other electronic devices using the Internet. The company is in the early stages of evaluating its business plan for IoTT and have been further delayed in this regard by the COVID-19 pandemic.
Meanwhile, for IoTT the company plans to insert a database sector in which all the data collected per user of those who buy and wear its SSGs will converge, so that they can be consulted, for a fee, by insiders, such as coaches, athletic trainers, technical sports directors, and others involved with the player/team, or by the players themselves, thus creating a large sports database with the hopes that over time the system will be used for all sports.
Competition
The company faces competition from other businesses, which provide smart data tracking and collection technology in the form of wearable sporting equipment, including Soccerment and TibTop, each of which offers wearable shin guards, and Catapult Sports. Among the company’s more direct competitors in the artist accelerator and marketing platform businesses are Looklateral, Koones, Lean Artist, Mecenate.online, Rise Art and Saatchi Art.
