ICTV Brands Profile
ICTV Brands Inc. develops, markets and sells products through a multi-channel distribution strategy, including direct response television (DRTV), digital marketing campaigns, live home shopping, traditional retail and e-commerce market places, Hong Kong airlines, and its international third-party distributor network.
The company offers primarily health, beauty, and wellness products, as well as various consumer products, including DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture; DermaVital, a professional quality skin care line that effects hydration; and Jidue, a facial massager device, which helps alleviate stress. The company sells its products in the United States (U.S.) and internationally.
Strategy
The company’s strategy is to introduce its brands to the market through an omni-channel platform that includes DRTV, digital marketing, live home shopping, traditional retail, e-commerce market places, airlines, and international third-party distributor networks.
Brand Portfolio
DermaWand
The company owns rights to sell the DermaWand, an at-home, skin care device that reduces fine lines and wrinkles and improves overall skin appearance. Targeting the older female demographic, DermaWand uses radio frequency technology, the same technology used in medspas and doctor’s offices but at a lower amplitude.
In 2016, the company owns the worldwide ownership of the DermaWand patent and all related trademarks. The DermaWand is sold and marketed with DermaVital skin care products, which are offered with various continuity programs. This second generation DermaWand would be branded as the DermaWand Pro Development.
DermaVital
DermaVital is a brand of cosmetics with various skin care products that complement the DermaWand. The product line consists of various moisturizers that allow water to penetrate the skin’s surface, thus re-hydrating the deeper layers. In addition to moisturizers, the DermaVital line has facial cleansers, microdermabrasion treatments, eye cream, lip cream, and hand cream.
DermaVital has been offered to DermaWand buyers through Canada and U.S DRTV and digital distribution channels through an auto shipment program.
no!no!
In 2017, the company acquired the no!no! brand, which includes an array of hair removal and skin care devices with proven technology that is portable, could be used at home and targets a demographic that includes anyone with unwanted hair.
The no!no! hair removal products treat and remove the hair by using Thermicon technology, which was developed on the basic principle of sending heat signals to the hair. Additionally, unlike other hair removing technologies, no!no! Thermicon works on all hair color and skin tones. The no!no! hair removal line includes a few options that vary in size and power, including the Micro, Pro, Ultra, and yet to be released is the no!no! Pivot.
Also, under the no!no! brand, is the no!no! Skin device, which uses light and heat, the same technology available in dermatologist’s offices, to calm inflammation and kill bacteria in the pore to fight acne. no!no! has the U.S. Food and Drug administration (FDA) 510(k) clearance with FDA.
In addition to the devices, the no!no! brand includes an array of consumable skin care products under the name no!no! Smooth, which are developed to work with the devices to improve the treated skin.
Kyrobak
In 2017, the company acquired Kyrobak, which was developed to relieve back pain, using continuous passive motion (CPM). CPM technology is a standard treatment in sports health and rehabilitation clinics worldwide.
Cleartouch
In 2017, the company acquired ClearTouch, which provides FDA cleared technology resulting in a no mess option to help with nail fungus.
Ermis Labs Medicated Bars
In 2017, the company acquired Ermis Labs Medicated Bars, which provides relief for some of the toughest conditions, including acne, psoriasis, dandruff, dermatitis and fungus resulting in a target audience.
DermaBrilliance
In 2013, the company entered into a licensing agreement with DermaNew, Inc., in which it obtained the worldwide rights to manufacture and distribute DermaBrilliance, a patented anti-aging, exfoliating and resurfacing system that targets middle aged to older women. The DermaBrilliance Sonic Exfoliation System cleanses, exfoliates and massages skin for a smooth, luminous more youthful appearance. The DermaBrilliance System combines a random orbit skin care device, operating at 5,000 oscillations, with the Jewel Resurfacing Cream. This patented formula is infused with 1 full carat of micronized diamond and approximately 100 carats of micronized garnets for a luxury spa treatment at home. The DermaBrilliance product line also includes an array of skin care products, including moisturizers, cleansers and replacement heads.
Elastin -rp
In 2013, the company acquired the worldwide rights to Elastin-rp through a licensing agreement with BioActive Skin Technologies. Elastin-rp is a branded system of cosmetic formulations designed to help improve the elasticity of the skin, thereby diminishing the appearance of fine lines and wrinkles. Targeting older women, Elastin-rp addresses the anti-aging market and is delivered using a body heat-activated system, which enables the BioLastin Complex to penetrate quickly to help stimulate skin’s natural ability to replenish Elastin and collagen.
Wrinkle Filler
In 2016, the company began purchasing and marketing and selling, Skineance Wrinkle Filler from the distributor, Intersourcing Inc., a Belgium corporation on a non-exclusive basis. Wrinkle Filler is a remarkable serum that would visually make lines and wrinkles disappear within seconds. Targeting older women, Wrinkle Filler is effective on crow’s feet, forehead wrinkles, lion’s brow, lip/laugh lines and under eye wrinkles, this anti-wrinkle silicone gel also moisturizes giving the appearance of healthy, youthful skin. The company sells Wrinkle Filler in the U.S., Canada, and the United Kingdom (U.K.) markets.
Juvion
In 2013, the company acquired worldwide licenses to two facial beauty devices that it had brand under the trademark Juvion. The Juvion product line features a Face Wand, Eye Wand, serum and beauty masks and targets older women. The Juvion Face Wand and Eye Wand use three types of energy to gently, yet reduce fine lines and wrinkles. Using Electroporation (Galvanic Wave Energy), Radio Frequency (RF) and Electric Muscle Stimulation, this multi anti-wrinkle technology stimulates blood circulation to increase the composition of collagen and Elastin. Combined with the Juvion Serum, which undergoes a patented encapsulation ion-charged treatment process, conducts the electrical currents to penetrate deeply into the skin.
Jidue
In 2014, the company entered into a marketing agreement with Audy Global Enterprises Inc., in which it obtained the worldwide license to market and distribute the Jidue Facial Massager Mask. Jidue Facial Massager gently massages temples and the skin around eyes to help improve both quality of sleep and under eye appearance targeting middle aged and older men and women. Using ancient acupressure principles, 18 uniquely positioned pulsating nodes to stimulate the 4 key pressure points around the eye to increase facial blood circulation and lymph flow. Jidue is clinically proven to help relieve eye puffiness, dark circles and facial tension. Jidue helps relieve stress to fall asleep fast and sleep soundly through the night.
Dr. Ho’s PerfectBack Rest
In 2016, the company entered into a marketing and distribution agreement to sell the Dr. Ho’s PerfectBack Rest in the U.S. The Dr. Ho’s PerfectBack Rest transforms any chair at home, in the office or in the car into an ergonomic seating experience. Dr. Michael Ho, Doctor of Chiropractic and Acupuncture, engineered this back-support system with 16 pressure point massagers to soothe achy muscles. Targeting middle aged and older men and women, the PerfectBack Rest attaches to any chair to support the spine’s natural curve to promote healthy posture. It could also be used on the floor as a spinal bridge for stretching and to support back during abdominal exercises.
Other Products
The company continues to seek new products and have plans to market various additional products within its distribution network in 2018, including an at-home pedicure device, the Ultimate Pedi by DermaWand, and various no!no! line extensions.
Trademarks
The company has various registered trademarks for DermaWand, DermaVital, Jidue, and DermaBrilliance worldwide. All registered trademarks for the family of no!no!, Kyrobak, Thermicon and Ermis Labs have been assigned.
Patents
The company owns the worldwide patent and all related trademarks for DermaWand and as is necessary to manufacture, market and distribute DermaWand. In addition, all registered patents for the family of no!no!, Kyrobak, Thermicon and Ermis Labs patents have been assigned.
Significant Events
In 2017, the company decided that CoralActives is no longer part of the company’s core products, and the remaining inventory was impaired.
In 2017, the company decided to cease selling Good Planet Super Solution products.
Governmental Regulation
The company is subject to regulation by various federal, state and local agencies, including the Federal Trade Commission, the Federal Communications Commission, the Consumer Product Safety Commission, Health Canada, the Canadian Standards Association and the Food and Drug Administration under the FDC Act. The company is subject to the Federal Mail/Telephone Order Rule.
History
The company was founded in 1993. It was formerly known as International Commercial Television Inc. and changed its name to ICTV Brands Inc. in 2014.
