Massmart Holdings Profile
Massmart Holdings Limited operates as a retail and wholesale distributor in South Africa and the rest of Africa. The company manages a portfolio of wholesale and retail chains, each focused on distribution of branded consumer goods. The company operates stores in South Africa and sub-Saharan Africa.
Divisions
The company operates in four divisions: Massdiscounters, Masswarehouse, Massbuild, and Masscash.
Massdiscounters
The Massdiscounters Division is a general merchandise discounter. Massdiscounters operates retail discount stores offering a range of general merchandise and non-perishable groceries. Massdiscounters operates two retail formats: Game and Dion Wired. Game is a discount retailer of general merchandise and non-perishable groceries for home, leisure, and business use, operating throughout South Africa and in certain major cities of sub-Saharan Africa. It new division, Dion Wired, sells electronics and appliances to affluent consumers through stores in South Africa. Game stores trade in South Africa, Namibia, Botswana, Zambia, Uganda, Mozambique, Nigeria, Mauritius, Malawi, Tanzania, and Ghana. Dion Wired stores trade in Gauteng, South Africa.
Masswarehouse
The Masswarehouse Division is a warehouse club discounter. Masswarehouse comprises Makro warehouse club stores, trading in food, liquor, and general merchandise to retail and wholesale customers in South Africa.
Massbuild
The Massbuild Division is a home improvement retailer and building materials supplier. Massbuild outlets trades in DIY, home improvement and builders’ hardware in South Africa. Massbuild operates complementary brands: Builders Warehouse, which operates home improvement stores in major urban areas; Builders Express, a chain of smaller neighbourhood home improvement stores; and Builders Trade Depot, building contractor outlets located in industrial sites in peri-urban and urban areas.
Masscash
The Masscash Division is a food wholesaler and buying association. Masscash consists of cash and carry stores trading in South Africa, Lesotho, Namibia, and Botswana; and Shield, a voluntary buying association. Masscash consists of four entities: CBW, Jumbo, CellShack, and Shield. CBW and Jumbo sell food, liquor, groceries, and cosmetics in bulk to individual consumers, independent general dealers, government feeding schemes, franchise members, small traders, and hawkers in peri-urban and rural areas within southern Africa. Shield is a voluntary association that buys Masscash products in bulk on behalf of approximately 500 members who own wholesale or retail food businesses in South Africa, Botswana, Namibia, and Swaziland. CellShack sells cellular products through its own wholesale and retail channels.