Location Based Technologies Profile
Location Based Technologies, Inc. designs, develops, and sells personal, pet, and vehicle locator devices and services. The company’s devices operate on the worldwide GSM network and therefore work around most of the wireless world. Commercial products are marketed to businesses of all sizes and governmental organizations that need to track vehicles, mobile equipment, portable assets and workers.
Products
The company’s consumer products are sold under the PocketFinder brand and include the following: PocketFinder, PocketFinder Luggage, PocketFinder Pet and PocketFinder Vehicle. All PocketFinder products display user information regarding device location, longitude, latitude, altitude, heading or direction, speed and 60 days of location history. Users can also set alerts that would trigger an email, text or push notification to notify them when their device exceeds a pre-determined parameter such as speed, battery life or entry/exit of a geo-zone.
PocketFinder and PocketFinder Personal/Pet or luggage devices are small, rugged and waterproof devices that are used for tracking or locating any mobile asset (person, pet or valuable item) at any time from almost anywhere outdoors. These devices use the Assisted Global Positioning System (A-GPS) network to acquire location data and transmit that data through the global GSM wireless network.
The PocketFinder Vehicle tracker is intended to be hardwired to any powered asset (vehicle, watercraft or mobile generator). The device is rugged, spark-proof and water resistant and enables the user to locate and track a mobile asset at any time from almost anywhere outdoors.
PocketFinder and PocketFinder Vehicle users could view all of the devices on their account by logging on via the Web at www.pocketfinder.com or its PocketFinder App, which is native to the iPhone, iPad and Android phone.
The company’s Internet-of-Things commercial products are streamlining and lowering the cost of business processes and logistics, increasing worker safety, security and management oversight. Devices sold under the LBT brand include the LBT-886 (886) and the LBT Vehicle Tracker. The LBT-886 is a compact, rugged, long-lasting location device that enables a user to locate and track people or any mobile asset at any time from almost anywhere with GSM wireless coverage. Battery life of the LBT-886 ranges from 21 days to 3 months, depending upon environmental and usage factors.
The LBT GPS Vehicle Tracker provides all tracking features and offers additional capabilities. Its 7 wire harness could increase the device’s functionality by adding capabilities, such as temperature, light and humidity monitoring, engine on/off monitoring and ‘starter interrupt’ engine capability or lone worker Emergency Alert features.
Commercial customers could access their account by logging in through its LBT corporate Website (www.locationbasedtech.com) which is optimized for Web browsing, or through its App, which is native to the iPhone, iPad and Android phone. The commercial user-interface features enhanced back end services that include additional reporting features and zone capabilities.
Sales and Marketing
Consumer Sales Channels: In the U.S., its PocketFinder family of products could be found at the following online locations: Amazon.com, Walmart.com, Bestbuy.com/Future Shop (Canada), Crutchfield.com, its www.pocketfinder.com Web site and various affiliate marketing Websites. Internationally, its devices are being sold and marketed in Mexico, the United Kingdom, other European Union countries, Colombia and Ecuador. In the U.K., the company has partnered with EE (the mobile-to-mobile telecommunications company in the U.K.).
Commercial Sales Channels: The company has a relationship with AT&T. Related to the utility market, the company signed an exclusive contract with the Department of Energy (the DOE) for a project that has allowed the company to integrate an Oak Ridge National Laboratory technology that provides real-time status of the electric grid and critical energy sectors along with real-time severe weather condition tracking. The system, called VERDE (Visualizing Energy Resources Dynamically on the Earth), enables decision-makers to respond swiftly to major power disruptions and other utility interruptions.
Regulations
The company is subject to federal, state and local laws and regulations applied to businesses, as well as Federal Communications Commission, Internationale Canada (IC) and CE (European Economic Area) wireless device regulations and controls.
Competition
The company’s competitors include the following: Geospatial Platform Providers, Application Developers, Garmin’s GTU-10, Tagg, Amber Alert, Spark Nano, LiveView GPS, eZoom, iTrack, 5 Star, Meitrack, iTrack GPS Locator, Lo-Jack, SpotLight, and commercial providers such as Fleetmatics, NetworkFleet, and Qualcomm.
