Nexus Enterprise Solutions Profile
Nexus Enterprise Solutions, Inc. operates as a lead generation services company.
The company helps its customers identify, engage, and develop long term relationships with their clients through a host of proprietary lead generation systems designed to identify clients for its customers.
The company provides a range of Internet marketing strategies to capture targeted buyer data and use that data to generate revenues through the sale of leads to its customers. The company is focusing its attention on the auto insurance market.
Principal Services and Their Markets
The company's primary service is lead generation for its customers. The company's target customers are companies in the insurance and financial service industries. The company uses two separate methods of acquiring leads, which are online generation and offline generation.
Online Generation
Proprietary Lead Portals: It provides various ways for advertisers to put targeted offers in front of a buying consumer audience through a proprietary network of Websites all primarily built for a specific industry. For this service, the company’s customers pay per generated lead on a cost per lead (the delivery of just the name and contact details) or cost per acquisition basis (an actual credit card paid transaction.)
Search Engine Optimization (SEO): It is the process of improving the volume or quality of traffic to a Website from search engines through ‘natural’ or un-paid (organic or algorithmic) search results as opposed to search engine marketing, which deals with paid inclusion. SEO might target different kinds of search, including image search, local search, video search, and industry-specific vertical search engines. This gives a Website Web presence.
Pay Per Click: It is an Internet advertising model used on Websites, in which advertisers pay a host only when their ad is clicked. With search engines, advertisers bid on keyword phrases relevant to their target market. Cost per click is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its Website.
Email Advertising: It is a form of direct marketing, which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to one of the company’s customer's client could be considered email marketing.
Online Internet Publishers: They are companies specializing in lead generation and buy email, search, and banner traffic to drive leads to proprietary portals that they own. Using ads promoting information about products and services, leads arrive at these portals at which time they are required to fill out their full contact information.
Website Banner Advertisements: A Web banner or banner ad is a form of advertising on the worldwide Web. This form of online advertising entails embedding an advertisement into a Web page. It is intended to attract traffic to a Website by linking to the Website of the advertiser. The advertisement is constructed from an image, JavaScript program or multimedia object employing technologies, such as Java, Shockwave or Flash, often employing animation, sound, or video to improve presence.
Blogs: A Weblog, Web log or a blog, is a Web application, which contains periodic time-stamped posts on a common Webpage. These posts are often but not necessarily in reverse chronological order. Such a Website would be accessible to any Internet user. ‘Weblog’ is a portmanteau of ‘Web’ and ‘log’.
Social Networking: It is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut, and YouTube.
Affiliate Network: It is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowdsourcing. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.
Affiliate Programs: Using one Website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, email, and Website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile.
Offline Lead Generation
Live Phone Lead Transfer Division: Using a combination of a predictive dialer call center solution and an overseas outsourced call center solution, the company is able to generate custom live transfer leads for its customers.
History
Nexus Enterprise Solutions, Inc. was incorporated in 1995.
