BTS Group AB (publ) Profile
BTS Group AB, a consultancy and training company, engages in the development and marketing of training solutions in the field of business acumen, as well as associated services.
The company’s training courses are carried out using tailormade simulation models of the customer’s business activities. The primary target groups comprise senior executives and other key personnel at major international companies. BTS also provides solutions in the form of Web-based or board business simulations, which are often intended for the customers’ employees.
As of 31 December 2004, the company supplied training solutions in 12 languages to customers in approximately 50 different countries. Approximately 400,000 people at 300 companies have BTS training courses.
BTS’ customers are primarily major international companies that are active in the fields of industry, telecoms, IT, banking/ insurance, pharmaceuticals/biotechnology, the retail sector, and energy. However, BTS also works with customers in other sectors, including service and distribution.
Industry: The company’s clients in the industrial sector include - Akzo Nobel; Alcan; BlueScope; Honeywell; Electrolux; Ingersoll-Rand; PaperlinX; Pitney Bowes; Philips; Scania; and Sandvik.
Telecoms: The company’s major clients in the telecom sector include - AT&T; Bell Canada; Bell South; Carphone Warehouse Group; Cingular; Ericsson; SBC; Motorola; Nokia; Telefonica Mobile; and Telstra.
IT: The company’s clients in the IT sector include – Adobe; Applied Materials; Cisco; Hewlett Packard; IBM; Sony Electronics; Sun Microsystems; Texas Instruments; and Xerox.
Banking/insurance: The company’s major clients in the banking/insurance sector include – Aetna; Barclays Bank; Capital One; If; ING Bank; Uni Credito; and Washington Mutual.
Pharmaceuticals/ biotechnology: The company’s major clients in the Pharmaceuticals/ biotechnology sector include - AstraZeneca; Aventis; Biovitrum; Elekta; Genentech; Merck; and Roche.
Distribution: The company’s clients in the Distribution sector include – Kmart; Federated Corporation; Toyota; Honda; and Ford.
Energy and Other: The company’s clients in the energy and other fields include – Centrica; Connex; Vasakronan; SAS; Skanska; Schneider; and Valero.
Competition
The company’s competitors in the field of computer-based business simulations include Megalearning and StartX.
History
BTS Group AB was co-founded in Stockholm, by Henrik Ekelund in 1985.
