Hemnet Group AB (publ) Profile
Hemnet Group AB (publ) operates a property platform in Sweden.
The company’s business model is based on being the meeting place for home buyers and sellers. On its various platforms, in its apps and on its website, the company gathers various property buyers, sellers and real estate agents in a place.
The company is Sweden's major real estate site and offers property stock of the country. Its services are offered on Hemnet.se and its platforms for Android and iOS. The company’s net sales are generated from sales of services, mainly property listing and advertising services.
Strategy
The key elements of the company's strategy include to offer an experience and enable content to continue to be the property platform that consumers turn to in the first place; develop its value-added services for home sellers to improve the value of their property transaction; and create products and services that allow its business partners improve their brands and increase the efficiency of their work. The company’s strategy is to continue to be the place home buyers and sellers choose to visit first by continuing to develop new and valuable tools that help its visitors throughout their property journey.
Customers
The company’s customers mainly consist of property sellers, where real estate brokers act as agents. Furthermore, in addition to property sellers and real estate agents, customers also consist of advertisers and real estate developers.
