Red Robin Gourmet Burgers Profile
Red Robin Gourmet Burgers, Inc., together with its subsidiaries, primarily operates, franchises, and develops casual dining restaurants in North America famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries and sides in a fun environment welcoming to Guests of all ages. The company’s franchisees are independent organizations to whom it provides certain support.
Business Strategy
In January of 2023, the company released its North Star five-point plan designed to enhance its competitive positioning. The North Star five-point plan consists of the following:
Transform to an Operations Focused Restaurant Company: Empower decision making by operators at the unit level; incentivize and reward operators to drive business growth and results; and restructured support organization.
Elevate the Guest Experience: Invest in people, food quality, and the restaurant facility; new cooking platform to fully deliver on its commitment of Gourmet Burgers; and menu refresh adding variety of both offerings and price points.
Optimize Guest Engagement: Engage and support local communities in which the company operates; enhance the off-premises experience; and further build and engage Guests through Red Robin Royalty loyalty program.
Restaurant Concept
With its menu of Gourmet Burgers and American favorites, creative beverage menu, over 30 bottomless items, energetic atmosphere, and playful environment that connects families of all kinds, the company’s brand not only carries great memories for its most loyal Guests but also appeals to a broad demographic. The company’s Guests enjoy the playful spirit of its experience and the comfort they feel with friends and family across a diverse and multi-generational demographic.
The company prides itself on its Gourmet Burgers and other mainstream favorites served in a casual, playful atmosphere. The company’s menu features its signature product, a line of Gourmet Burgers with layers of fresh ingredients and premium quality, fresh ground beef. The company also offers burgers made with other proteins including chicken breasts (grilled or fried), turkey patties, as well as a proprietary vegetarian patty and the Impossible plant-based burger patty. The company offers a selection of buns, including gluten free, sesame, brioche, and lettuce wraps, with a variety of toppings, including house-made sauces, crispy onion straws, sauteed mushrooms, several cheese choices, and a fried egg. All of its burgers are served with a choice from eight all-you-can-eat bottomless sides from steak fries, to broccoli, to garlic fries. The company specializes in customizing its menu items to meet its Guests' dietary needs and preferences and has received recognition from experts in the allergen community. In addition to burgers, which accounted for 56% of food sales in 2023, Red Robin serves an array of other mainstream favorites that appeal to its Guests. These items include a variety of foods like Donatos pizza, wings, salads, other entrees, and desserts. The company also offers a range of single-serve and shareable desserts, as well as its milkshakes. The company’s beverages include signature alcoholic and non-alcoholic specialty drinks, cocktails, wine, and a variety of national and craft beers.
The company strives to customize the pace of the experience for its Guests based on their occasion, from accommodating time-pressured meals to offering a place to relax and connect with family and friends. The company calls this the gift of time. Red Robin also has an extraordinary approach to Guest service, and the company has cataloged thousands of stories of Red Robin Team Members who live its values. Many examples can be found on its website, www.redrobin.com.
Seasonality
The company’s business is subject to seasonal fluctuations. Sales in most of the company’s restaurants were historically higher during the spring and summer months and winter holiday season due to factors including its retail-oriented locations and family appeal. Accordingly, results for any one quarter or year are not necessarily indicative of results to be expected for any other quarter or for any year (year ended December 31, 2023).
Trademarks
The company has a number of registered trademarks and service marks, including the Red Robin, Red Robin Gourmet Burgers, YUMMM, Red Robin Gourmet Burgers + Brews, and Red Robin Royalty and logos. The company has registered these marks, among others, with the United States Patent and Trademark Office, and it has registered various trademarks in certain other international jurisdictions. Pursuant to its licensing arrangement with Donatos, the company licenses the right to use the Donatos trademark.
Government Regulation
The company’s collection or use of personal information about Guests or the company’s Team Members is regulated at the federal and state levels, including the California Consumer Privacy Act.
The company is also subject to certain guidelines under the Americans with Disabilities Act of 1990 and various state codes and regulations, which require restaurants and the company’s brand to provide full and equal access to persons with physical disabilities.
History
Red Robin Gourmet Burgers, Inc. was founded in 1969. Th company was incorporated in 2001.
