Creative Technology Ltd Profile
Creative Technology Ltd. provides digital entertainment products and products for PCs. Its products include digital media players and other products used in various solutions for entertainment, education, music, Internet applications and services and productivity tools markets. The company markets its products to consumers and system integrators, with worldwide distribution through traditional marketing channels, original equipment manufacturers (OEMs) and the Internet.
Products
Personal Digital Entertainment Products
Portable Digital Entertainment Players: The company offers various portable digital audio and video players. Its digital audio players include the ZEN and MuVo line of products, such as the Creative ZEN X-Fi, Creative ZEN Mozaic, and Creative MuVo T200. The Creative ZEN Mozaic sports a mosaic keypad, a 1.8 inch LCD screen, and a built-in speaker. The Creative MuVo T200 comes with a built-in USB connector for easy file transfers and a screen for content navigation and date and time display.
Video Conferencing: The inPerson is designed to ensure a connection via Wi-Fi or LAN connection. It is equipped with a built-in speaker, dual microphones with integrated acoustic echo cancellation technology for crystal clear voice quality.
Web Cameras: The company offers a line of desktop and notebook Webcams. The Creative Live! Cam Optia AF does not require installation of drivers and offers auto focus technology and a true 2.0 megapixel CMOS sensor. The ultra portable Live! Cam Notebook Ultra has an ultra wide-angle precision lens and offers full motion 30fps digital video streams.
Pocket Video Cams: The Creative Vado is a pocket video cam that has a 2 inches LCD screen, a video resolution of up to 640 x 480 pixels, and allows uploading and sharing of videos.
Audio Products
The company's sound card, the Sound Blaster X-Fi series of sound cards, includes the PCI Express Sound Blaster X-Fi Titanium Fatal1ty Champion Series sound card. The PCI Express Sound Blaster X-Fi Titanium Fatal1ty Champion Series sound card is the company's sound card and features digital-to-analog converters, a selection of connectivity for audio creation, 24-bit Crystalizer, X-Fi CMSS-3D, and X-Fi CMSS-3D Headphone Expander technologies. The 24-bit Crystalizer technology improves music to 24-bit quality, enabling MP3s, CDs, games and other sources to sound better. The Creative X-Fi Go! is a USB-powered external audio device that offers X-Fi Xtreme Fidelity audio technology.
Speakers/Headphones
Speakers: The company offers a range of satellite and subwoofer speaker and docking systems for the PC and portable media players. PC models include the Creative GigaWorks T40 Series II and Creative GigaWorks T20 Series II two-piece speaker systems, and the Creative GigaWorks T3 speaker system, a 2.1 speaker system. Portable speaker systems include the TravelSound ZEN X-Fi and TravelSound ZEN Mosaic for use with the Creative ZEN X-Fi and Creative ZEN Mozaic digital media players respectively.
Headphones and Headsets: The company offers a range of headphones and headsets, including noise-canceling headphones and wireless headphones and headsets for music, home entertainment, gaming and professional or studio purposes. The Aurvana Live! offers driver technology with pro-quality acoustic tuning, and the Aurvana X-Fi are the world’s first noise-canceling headphones to feature X-Fi Xtreme Fidelity audio technologies.
Sales and Marketing
The company distributes its products in North America predominantly through Creative Labs, its wholly-owned subsidiary in the United States. The distribution of products in Europe is carried out principally through Creative Labs Ireland, a wholly-owned European subsidiary located in Dublin, Ireland. The company also utilizes wholly owned sales and marketing agencies in certain European countries, including: the United Kingdom, France, Germany, Russia, Denmark, Sweden, Italy and Poland. In Asia, the company distributes its products through its headquarters in Singapore and its sales offices and subsidiaries in Australia, China, Hong Kong, Japan, Malaysia, Taiwan and the United Arab Emirates.
Significant Events
The company has teamed up with THX to bring the audio experience of the big screen onto PCs and notebooks. The two companies intend to co-develop a range of audio solutions targeted at PC manufacturers.
Competitors
The company's competitors include: for portable audio and video player products: Apple Computer, Archos Technology, Epson, i-River, Logitech, Memorex, Microsoft, Panasonic, Philips, RCA, Thompson, Samsung, SanDisk, Sony, and Toshiba; for audio products, including sound blaster boards and chipsets: Analog Devices, ASUS, Diamond, Intel, M-Audio, RAZER, SigmaTel, Terratec, VIA Technologies, C-Media, Realtek, and Toshiba; in the speaker market: Altec Lansing, Bose, Cyber Acoustics, Edifier, Harmon Multimedia/JBL, iHome, Klipsch, Logitech/Labtec, Philips, and SONY; in the Webcam market: Logitech, Microsoft, and Philips; in the headphone market: Apple, Bose, Etymotic, Logitech, Ultimatge Ears, Panasonic, Plantronics, Sennheiser, Sony, and Shure Toshiba; and in the video conferencing market: Polycom, Tandberg, Lifesize, Cisco, and Internet video enabled VOIP solutions from Skype, Microsoft, AOL, and Yahoo.
History
Creative Technology Ltd. was founded in 1981.
