PUMA Profile
PUMA SE, together with its subsidiaries, engages in designing, developing, selling, and marketing footwear, apparel, and accessories for men and women worldwide. The company is a subsidiary of SAPARDIS S.E.
The company offers sport lifestyle products in various categories, such as football, cricket, running, training and fitness, golf, and motorsports. It owns the brands PUMA and Cobra Golf.
Strategy
The company’s strategy encompasses five strategic priorities, which include the repositioning of PUMA as a major sports brand; the improvement of its product engine; the optimization of its distribution quality; increasing the speed within its organization and infrastructure; and renewing its IT infrastructure.
Retail Business
The company’s own retail businesses include PUMA stores, factory outlets and online sales.
Licensing Business
For various product segments, such as fragrances, eyewear, and watches, the company issues licenses authorizing independent partners to design, develop and sell these products.
History
The company was founded in 1924. It was formerly known as Puma AG and changed its name to PUMA SE in July 2011.
